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Sports&Fitness

Reebok Unveils First Look at New Brand Aesthetic with Video Series Centered on Sports and Community

Vice President of Creative Direction, Kerby Jean-Raymond Enlists Fellow Creative and Designer, Jide Osifeso, to Create the First Manifestation of Reebok’s Refreshed Brand Direction Boston, MA – June 15, 2021 – Timed to coincide with the beginning of the FW21 season, today Reebok unveils a video collection, titled “Reconnect,” to give consumers the first look at …

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Three Paths Shaping Adidas’ Future To Help End Plastic Waste

Could changing the materials we use in sport make ending plastic waste a possibility? We believe that it can help accelerate towards that goal. We have a twenty-year track record of working towards sustainability and more recently have doubled down on a journey to seek out better solutions for high-performance materials that have minimal environmental compromise.  Our idea is to help End Plastic Waste by developing products that either: use recycled materials, are made to be remade, or are made with nature. We’re forging new ways …

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